Business Operation, Digital Marketing
Based in Saigon, Vietnam 💻 Work Globally
💥 Learning data analysis
Contact me
Key Expertise
- Business Analysis + Consultation
- Critical Thinking + People-first Leadership
- Efficient Operation + Collaborative Processes In Startups
- Digital Marketing + Branding + Project Management
- Employee Coaching
Tools
- OKRs for goal setting and performance management
- Notion, Lark Suite for Company Board, Working Processes
- Basic SQL, Python and Power BI for data analysis and visualization
- Google Suites for Multi-layer Report System, CRM, Business Performance
- Facebook Insight, Facebook Pixel, Google Analytics, Google Data Studio, Hotjar, etc.
Education
University of Finance and Marketing, HCMC
2012 - 2016
Bachelor's Degree, Marketing/Marketing Management
MCI Institute
Mar 2022 - present
Data Analysis course
Languages
English IETLS 7.0
Chinese HSK 6
Works
Portfolio of Han Thuong
🥕 Portfolio at a glance, Clients and Adstra’s success stories
🥕 Portfolio at a glance, Clients and Adstra’s success stories
🥕 Personal blog, built in Wordpress and written with heart
🥕 Personal blog, built in Wordpress and written with heart
Selected Work History
Brand manager cum Executive Assistant at VinFruits and YV LE & CO
Jun 2022 - present
“No such thing as JD - Do whatever you can imagine to accomplish the goals and get all holy problems well-solved”
Execute Brands’ yearly business plan connecting Product, Marketing, Operation & Finance team to achieve Business Goals: Revenue and Optimal Profit Rate. Assist CEO in strategic planning, human resources allocation and cross-function collaboration.
- Sustainable Revenue Growth of 5-8% per month by structuring revenue streams and market/industry winning points.
- Direct and manage Marketing team, dedicating in Performance ads and Digital branding activities that reaches out to target audiences, blends good messages, converts high sales and retains the loyal club.
- Conduct regular and real-time Business Analysis leveraging customer data, market insights, competitor research and proven frameworks, both quantitative and qualitative. Trackable and well-visualized in Excel and Google Data Studio/Power BI.
- Lead, define OKRs, work process and master timeline in executive meetings including Sales & Marketing, Product R&D, Manufacturing, Store Operation.
- Switch traditional brick-and-mortar workplace to digital workplace by implementing Lark Suite for task and goal management, administration approval, internal communication and topic-dedicated discussion which results in 150% faster in decision making and work efficiency.
Operation Manager at Adstra, a product of Next Good Things
Oct 2021 - May 2022
Execute CEO’s direction into strategic action that keeps the business alive during 2021 Covid downtime and fully recover in early 2022 with positive profit earned.
- Make the P&L plan work best with focused customer segments, key services and flexible pricing model.
- Switch from KPIs to OKRs, build a highly motivated crew with transparency in work culture
- Restructure Organizational chart to Matrix model and companywide working processes among roles and departments.
- Constantly provide employee coaching, training program and rewarding scheme.
Content Manager at Next Good Things
Jan 2021 - Sep 2021
Build a creative team from 0 to 6 members that serves clients with best content works in various industries and digital campaign types.
- Content plan with clear directions and smart touchpoint across digital channels.
- Social ad posts, landing pages, websites, email & blog posts, video scripts and artwork designs delivered.
- Participate in recruiting and training.
Freelance Content Writer @ Next Good Things
Jan 2020 - Dec 2020
Be a effective content writer with 10+ social commerce projects at a time, remotely.
Co-founder, Marketing at phewlab
May 2020 - Dec 2020
Get client's digital communication done. Service included: branding, website & social media, product photography, customer service, etc.
3 members, 4 clients, 5+ failed pitches, 8 months
Dalia Flower | Pate.chat | Tiệm Bia Bọt | phew concept
Community Development Specialist at UPGEN
Dec 2018 - Sep 2019
Act as a community builder of the co-working space to provide internal communities with happiness at work and external communities with business connections. These benefits the company with the good engagements with both existing users and qualified leads.
- 1,400 existing users, 250+ new leads visited per month, 50+ strategic partners reached out.
- Proudly present as Project leader of Talent UP Vietnam with 12+ events, 25+ partners, 1000 database
Research and Marketing Executive at Hebronstar Strategy Consultants
Sep 2016 - Aug 2018
Act as a middle man between Korean companies and Vietnamese market penetration.
- Assist 30+ Korean clients with partnership and market penetration planning in Healthcare, Cosmetics, F&B, Construction & Electricity.
- Participate in launch Hebronstar Advance Venture Capitals and H-camp Startup Accelerator with program content, digital marketing and partnership.
I’m available for interesting projects. See me in action.
Thanks for reading! 👋